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Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
| Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Behaviormetrics: Quantitative Approaches to Human Behavior |
| Soggetto topico |
Statistics
Motivation research (Marketing) Mathematics Visualization Social sciences Psychometrics Statistics for Social Sciences, Humanities, Law Statistical Theory and Methods Consumer Behavior Methodology of the Social Sciences |
| ISBN | 981-15-2700-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. . |
| Record Nr. | UNISA-996418190803316 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
| Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Behaviormetrics: Quantitative Approaches to Human Behavior |
| Soggetto topico |
Statistics
Motivation research (Marketing) Mathematics Visualization Social sciences Psychometrics Statistics for Social Sciences, Humanities, Law Statistical Theory and Methods Consumer Behavior Methodology of the Social Sciences |
| ISBN | 981-15-2700-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. . |
| Record Nr. | UNINA-9910484981703321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX [[electronic resource] ] : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX [[electronic resource] ] : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Internet marketing Branding Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Branding (Marketing) Internet marketing Economic Psychology Consumer Behavior Branding Online Marketing/Social Media |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
| Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.) |
| Disciplina | 338.9 |
| Collana | New Frontiers in Regional Science: Asian Perspectives |
| Soggetto topico |
Regional economics
Motivation research (Marketing) Market research Behavioral economics Leadership Engineering economy Regional/Spatial Science Consumer Behavior Market Research/Competitive Intelligence Behavioral/Experimental Economics Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing |
| ISBN | 981-13-1739-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research. |
| Record Nr. | UNINA-9910309859703321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Luxury Brand Management [[electronic resource] /] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management [[electronic resource] /] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Market research Customer relations—Management Branding Consumer Behavior Market Research/Competitive Intelligence Customer Relationship Management |
| ISBN | 3-319-51127-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz von Beacons für Location-based Advertising [[electronic resource] ] : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
| Akzeptanz von Beacons für Location-based Advertising [[electronic resource] ] : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter |
| Autore | Altpeter Marco |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 124 S. 11 Abb.) |
| Disciplina | 658.872 |
| Collana | BestMasters |
| Soggetto topico |
Motivation research (Marketing)
Market research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| ISBN | 3-658-16608-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ortsbezogene Dienstleistungen (Location-based Services) -- Ortsbezogene Werbung (Location-based Advertising) -- Beacon-Technologie -- Technologiefokussierte Akzeptanzforschung. |
| Record Nr. | UNINA-9910153455103321 |
Altpeter Marco
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Ambient-Marketing für Printmedien [[electronic resource] ] : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk
| Ambient-Marketing für Printmedien [[electronic resource] ] : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk |
| Autore | Kochhan Christoph |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 170 S. 21 Abb.) |
| Disciplina | 650 |
| Soggetto topico |
Motivation research (Marketing)
Market research Consumer Behavior Market Research/Competitive Intelligence |
| ISBN | 3-658-17433-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Markt- und Kommunikationsbedingungen für Verlage -- Ambient-Marketing als Option der Zielgruppenansprache -- Altersspezifisches Mediennutzungsverhalten -- Akzeptanz und Bewertung von Ambient-Marketing durch die Generationen Y, X sowie 50plus -- Implikationen für die Marketingpraxis. . |
| Record Nr. | UNINA-9910484106903321 |
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Kochhan Christoph
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying Behavioural Science to the Private Sector [[electronic resource] ] : Decoding What People Say and What They Do / / by Helena Rubinstein
| Applying Behavioural Science to the Private Sector [[electronic resource] ] : Decoding What People Say and What They Do / / by Helena Rubinstein |
| Autore | Rubinstein Helena |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (147 pages) |
| Disciplina | 658.8343 |
| Soggetto topico |
Industrial psychology
Personality Social psychology Community psychology Environmental psychology Economics—Psychological aspects Motivation research (Marketing) Industrial and Organizational Psychology Personality and Social Psychology Community and Environmental Psychology Economic Psychology Consumer Behavior |
| ISBN | 3-030-01698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don’t use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren’t good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science. |
| Record Nr. | UNINA-9910298358403321 |
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Rubinstein Helena
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Approaching Consumer Culture [[electronic resource] ] : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva
| Approaching Consumer Culture [[electronic resource] ] : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 296 p. 2 illus.) |
| Disciplina | 158 |
| Collana | International Series on Consumer Science |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Ethnology Economic Psychology Consumer Behavior Cultural Anthropology |
| ISBN | 3-030-00226-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Culture and its Futures: Dreams and Consequences -- “You are a Socialist Child like me”: Goods and Identity in Bulgaria -- Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments -- Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook -- Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia -- The Meanings and Practices of “Consumer Activism” in Post-Socialist Bulgaria -- Preserves Exiting socialism: Authenticity, Anti-Standartization and Middle Class Consumption in Postsocialist Romania -- The Pleasures of Being Global: Cultural Consumption of Pizza and Sushi in a Bulgarian City -- Consumption of the Past: Constructing Antiquity of an Archaeological Site in Bulgaria and Marketing the Ideological Narrative -- Modernization and the Department Store in Early 20th Century Japan: Modern Girl and New Consumer Culture Lifestyles -- A Cultural Reading of Conspicuous Consumption in China -- Middle Strata Consumption Patterns as a “Key” for Understanding Japanese Society. |
| Record Nr. | UNINA-9910298070803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)